The connected coaching platform Asensei and the at-home Pilates training company Reform RX are working together to develop a smart clothing line to achieve personalized guidance and real-time feedback. 

 Asensei uses artificial intelligence to track the user's movement and the correct technology. It launched a white label smart clothing series called "smart (app)arel", which woven motion capture sensors into sportswear fabrics. Asensei raised $2.2 million in June last year, starting with boating products, and later expanding to yoga, rehabilitation, kettlebells, TRX and now Pilates.  

 Reform RX to manufacture digitally connected Pilates machines and provide on-demand courses. The new product line will be launched in the first half of 2022, named "Reform RX Connected Apparel" with "Asensei inside". The first such product line was developed with Virus International. 

FTX is a cryptocurrency exchange whose brand ambassadors include stars such as Tom Brady, Stephen Curry and Shohei Ohtani, and have tried to expand their business to sports betting.

 According to a lawsuit filed by Legal Sports Report on November 30, FTX began negotiations in August to acquire the sports betting app PlayUp for US$450 million. The lawsuit alleges that when PlayUp’s U.S. CEO Laila Mintas was upset about her contract status, the negotiations broke down. She allegedly contacted FTX founder Sam Bankman Feuer. Reid (Sam Bankman-Fried) to share derogatory information about PlayUp operations. 

 PlayUp is now suing Mintas for allegedly disrupting its FTX sales. PlayUp was founded in Australia and currently operates its US mobile sports betting in Colorado and New Jersey. FTX's attempt to acquire PlayUp is not its first crossover with sports betting, because FTX recently invested in BetDex, a blockchain-based sports betting startup co-founded by former FanDuel CEO Nigel Eccles. 

 FTX is valued at $25 billion, sponsors Major League Baseball, and has reached a stadium naming rights deal with the Miami Heat and the University of California, Berkeley, and reached a $210 million sponsorship agreement with the e-sports organization Team SoloMid (TSM). 

Manchester City star midfielder Kevin De Bruyne (Kevin De Bruyne) has joined the football training app Balln as a brand ambassador. Roc Nation negotiated the deal for De Bruyne, who will host the Balln challenge on social media and promote the app to his followers.

 Balln's target customers are youth players aged 8-17. When the player completes training indoors or outdoors, the user's smartphone is fixed on a tripod or held by another person. Through the smartphone camera, the application’s computer vision tracks the movement of the players and the ball to provide feedback on the user’s shots, speed, dribbling, agility, first touch, passing, reaction speed and ball control. 

 The player card function of the app evaluates the skill level of users based on past research on hundreds of thousands of young football players. Users can also watch more than 350 training videos on Balln, which adds augmented reality graphics to the screen display when recording player training sessions. 

 Chelsea Football Club, a Premier League club that competes with De Bruyne’s Manchester City, released its own app last year that uses smartphone cameras to evaluate youth academy players. Other applications in the field of football training include Techne, Famer, GoldCleats and HomeCourt. 

The Basketball League is a minor league organization that started playing in 2018 and will use the Aviv basketball net in the 2022 season. Aviv’s nets are made of antibacterial fibers, which sterilize bacteria and sweat balls every time they pass through the net.

 When the season begins in March, all 42 TBL facilities in the United States and Canada will use Aviv's network. Aviv was co-founded by former Israeli professional basketball player Tamir Goodman (Tamir Goodman). TBL is the first professional league to name Aviv as an official network.

 Aviv Net has been tested in the FIBA ​​Champions League in Europe and has been beta tested in four NBA teams as well as in the training facilities of the University of Kansas and the University of Memphis. According to Inc., the product was also shortlisted for the NBA's Launchpad program. 

The Worcester Red Sox, a 3A subsidiary of the Boston Red Sox of Major League Baseball, has partnered with Standard AI to open a new independent retail store in Polar Park. 

 The artificial intelligence cameras installed on the ceiling in the stadium WooSox market can identify customers based on their shapes and movements because they have caught items such as snacks and souvenirs. Standard artificial intelligence says it does not use facial recognition. Fans add their credit payment to the standard AI application to charge them when they leave the store. 

 Fans are welcome to attend the opening ceremony of the WooSox Winter Wonderland store on Saturday, which includes cameo appearances by Santa Claus and former Red Sox players Lenny DiNardo and Sam Horn. Standard AI's investors include SoftBank and Reddit co-founder Alexis Ohanian, who expects to bring its self-checkout technology to other stadiums.

 The company's competitors include Zippin, which has established autonomous stores for the Sacramento Kings and Denver Broncos. NHL venues, such as Seattle’s Climate Promise Arena and El Monte, and UBS Arena in New York, offer discounts on Amazon’s Just Walk Out technology. 

The Philadelphia 76ers have launched a new automated chat app so fans can get answers to their questions about the team. The AI ​​chatbot is made by GameOn Technology and can be accessed through Facebook Messenger.

Fans watching the 76ers home game can open the chat and enter questions such as "Where is my seat" or "Can I bring a bag to the game?" The chatbot can also provide 76ers player updates and share information on how to watch the game live and purchase tickets and team merchandise. 

GameOn initially partnered with the NBA in 2019 to provide its chatbots to teams and fans through Facebook Messenger. The company has also built chatbots for the PGA Tour, ATP Media and NHL.

Pixellot, an automated sports video provider, partnered with FastModel Sports to integrate its video editing and analysis tools into FastDraw, a script application for youth and high school basketball teams. 

 FastDraw is used to display game charts and scout reports of coaches and their teams. The software will now add interaction with VidSwap, a video editing and analysis platform acquired by Pixellot in 2019.  

 Pixellot's artificial intelligence cameras stream more than 100,000 live sports games every month in 62 countries/regions around the world. In February, Pixellot collaborated with SportsEngine to increase the use of its automated video tools in youth sports.

The top ten conferences established a sports data and analysis department to create new insights for the conference and seek data-related business opportunities. Using data to interact with fans through the media and broadcast will also become the focus of the new department.

"Data, analysis, and research are now king," Top Ten Commissioner Kevin Warren said at the SBJ Learfield Intercollegiate Sports Forum in Las Vegas on Wednesday. "From the perspective of fan activation, we can do more in the university space-understand our fans, be able to target them from a marketing perspective, and increase revenue opportunities." 

Kerry Kenny, a 14-year-old top ten employee, was promoted to senior vice president of television, media analysis, and emerging platforms at the conference. While cooperating with the major broadcasting partners of the top ten networks (top ten networks, CBS, ESPN and FOX), he will lead the injection of data and media consumption trends.

Networks such as ESPN and CBS have previously added game data to college basketball broadcasts through ShotTracker. ShotTracker is a sensor-based shot analysis system that has existing deals with Mountain West and Big-12 conferences. In May, former top ten commissioner Jim Delany (Jim Delany) joined ShotTracker as a consultant. 

Diamond Kinetics is now the official supplier of American softball and will provide its batting and pitch tracking technology to all national team projects.  

The bat sensor manufactured by Diamond Kinetics, headquartered in Pittsburgh, can generate data points for each swing, as well as a smart softball with an embedded chip for calculating pitch speed, rotation, etc. All six U.S. softball teams—men’s and women’s junior and senior teams, as well as men’s and women’s slow-moving teams—will have access to DK’s hardware and software to facilitate face-to-face and face-to-face interaction through advanced analytics (such as 3D swing fingerprint heat maps). Remote training.  

USA Baseball began to establish a similar partnership with Diamond Kinetics as early as 2019. Since the start of the 2018 season, the bat sensor has been approved for use in NCAA softball games.  

EA Sports has added content from the International Ice Hockey Federation to its latest hockey game, NHL 22. With the addition of the IIHF national team, the women's hockey team will now appear in EA's NHL series for the first time. 

As part of the game’s new update, international ice hockey stars such as American forward Hilary Knight and Canada’s Mary-Philip Prin will become playable characters. These teams will include IIHF jerseys and logos.

NHL renewed its agreement with EA in November 2020. Since 2018, EA's basketball video game NBA Live has included players from the WNBA. The game NBA 2K published by Take-Two Interactive put Candace Parker on the cover of its WNBA 25th anniversary edition, making her the first WNBA player to appear on the cover of 2K.

The audience participation app 15 Seconds of Fame reached its first deal in Australia through a new partnership with the National Basketball League club Melbourne United. The company's proprietary technology stack will be set up on the club's stage to alert fans when their faces appear on video boards in the stadium.

Fans who sign up for the 15SOF app will receive notifications on their mobile phones, as well as time fragments on the screen that can be shared on social media. 15SOF recently expanded its deal with Monumental Sports & Entertainment, having previously played in the NBA, MLB, NFL, NHL, UFC and Top Ten Networks. 

The 15SOF activation of Melbourne United will be sponsored by DoorDash. The team's NBL season home opener against Southeast Melbourne Phoenix on Saturday will mark the 15SOF debut in Australia.